Greetings from PenguWIN:
Customers are key to any business and I love this quote by Sam Walton of Wal-Mart; “There is only one boss – the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” With a small tweak, “Spending to Investing” it is very much applicable to us.
There are ups and downs in any business and will continue to be there, but the support received from our Investors, Friends and Well-wishers keeps us motivated and do better. One of the key reasons why I chose this profession is the change and investment discipline that we will be able to inculcate on individuals and families, as it is directly related to their personal finance and financial goals. I am happy that we have been able to start making that impact and hope that it continues to grow. The feeling that a customer is able to accumulate his medical corpus (achieve one of his financial goals) and we playing a small role in that, gives immense satisfaction. This is why many financial advisors have titled themselves as “Finance Doctors”
On the positive side, our customer loyalty is extremely high and I try to make sure that we do our best to service them. Referrals is one of the best marketing tools and in financial services business it’s the key that helps build your client base. Some of our clients go out of the way to talk to their acquaintances about their good experience, encourage them to connect with us and even follow up with us and check if those people have reached out.
Expanding our scope of services has always been on my agenda and a few customers have also suggested this. On this front, I am happy to convey that we have added 3 new services.
- Partner with ICICI Life with specific focus on Term Insurance (Pure Risk Cover) and critical illness as they act as a hedge to protect our family in case of a contingency
- Partner with Monexo on Peer to Peer (P2P) lending. Monexo is an RBI registered, Peer to Peer lending platform. P2P lending is an emerging trend that is changing how investing and borrowing works. This needs a separate writeup, which I will share later.
- Partner with NSDL e-Governance Infrastructure and Warmond Trustees and Executors to offer Will preparation services. This is one area that I have been keen on and finally made some progress.
I firmly believe that just becoming a partner doesn’t mean anything and I would be following my “skin in the game approach” in these new services too. I have already bought a term cover from ICICI Life and started lending using the Monexo Platform. However, my Will writing is Work in Progress.
I have always wanted to be recognized as a trusted partner in the personal finance space, maintaining high levels of business ethics and not service people with pure financial interest, that is rampant in this business. I think we still have a lot of scope to expand our business and service clients in new areas and also increase the customer base. I hope your patronage towards PenguWIN increases during the years to come.
"Investing is not supposed to be easy, and anybody who finds it easy is stupid.” Charlie Munger
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